Blogging Your Way Into a Business
Author: Yuniardo Post Date: July 27 2008Article Tools Sponsored By
By MARCI ALBOHER
Published: August 12, 2007
We all know that online activities can backfire, à la John P. Mackey, the Whole Foods chief executive whose anonymous online postings to financial message boards attacking competitor Wild Oats caused even me, a diehard Whole Foods zealot, to question my thrice-weekly trips to the salad bar. But online activities, especially blogging, can just as easily be a career benefactor as a blemish. Consider these stories:
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Jeremy Blachman arrived at Harvard Law School, but like so many law students, he had little interest in practicing law. As an undergraduate in Princeton, he wrote musical comedy and songs. To keep up with his writing while in law school, he started playing with blogs.
In his second year, Mr. Blachman interviewed for a summer job with the prominent law firms that came to campus to recruit for summer associates. With summer jobs paying $2,400 a week, he was more than happy to earn big bucks while being reminded that big law firm work was not for him. On a lark, he started an anonymous blog inspired by the law firm partners he had met in those on-campus interviews. “I expected the whole thing to last a few weeks,” he said. (more…)






