Discover how to write copy that sells -pt2

I took this article from moreniche.com

AIDA

The following is a tried and tested formula for writing effective sales copy, keep
this in mind while planning your copy’s beginning, middle and end.
A - Attention - Use a powerful headline that demands attention
I - Interest - Intrigue interest and create curiosity
D - Detail - Provide details about your product or service
A - Action - Call for action

Begin writing your copy in black easily readable font with a light background.
Complicated fonts and dark backgrounds will make your copy difficult to read and
will put off your visitor.

Avoid using fancy fonts or backgrounds that will make your text difficult to read.
Write in small blocks of text with a space between each block. There is nothing
that will make your visitor click away faster than a sea of text - so make sure you
use plenty of white space.